fastcompany: Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. Agency: Leo Burnett Target Demo: U.S. MEN AND WOMEN The Ad Folks: Chicago’s legendary agency currently handles Allstate, Fiat, McDonald’s—and many more. Their Campaign Strategy: The “Accidental Daughters” campaign would use humor and irreverence to upset stereotypes. First up would be Amy Poehler, followed by a series of other successful, iconoclastic women, like Lady Gaga. From The Case For Girls

fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: Leo Burnett Target Demo: U.S. MEN AND WOMEN The Ad Folks: Chicago’s legendary agency currently handles Allstate, Fiat, McDonald’s—and many more. Their Campaign Strategy: The “Accidental Daughters” campaign would use humor and irreverence to upset stereotypes. First up would be Amy Poehler, followed by a series of other successful, iconoclastic women, like Lady Gaga.

From The Case For Girls

(via fastcompany)

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  1. fyccb reblogged this from quirkscatscaffeine and added:
    Fuck that shit. The funniest people I know are women. And a lot I don’t.
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    Hilarious and awesome. Will it really make a difference? Who knows. Side note - It finally dawned on me a little while...
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    Click the link, it’s an amazing read.
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