The neverending broadcast: Frontline looks to expand its docs into a continual conversation » Nieman Journalism Lab

shaneguiter:

This week Frontline rolled out four topic-focused Twitter accounts — “micro-feeds,” it’s calling them:

— Conflict Zones & Critical Threats (@FrontlineCZCT), which covers national security and shares the series’ conflict-zone reporting;

— Media Watchers (@FrontlineMW), which tracks news innovation and the changing landscape of journalism;

— Investigations (@FrontlineINVSTG), which covers true crime, corruption, and justice — spotlighting the best investigative reporting by Frontline and other outlets; and

— World (@FrontlineWRLD), which covers international affairs.

Each feed will be run by two-person teams, one from the editorial side and the other from the promotional — under the broad logic, Aronson-Rath notes, that those two broad fields are increasingly collapsing into each other. And, even more importantly, that “all the work that we do in the social media landscape is, by its very essence, editorial.” Even something as simple as a retweet is the result of an editorial decision — and one that requires the kind of contextual judgment that comes from deep knowledge of a given topic.

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    Always follow anything FRONTLINE
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