“Mr. Murdoch may not know much about computers, but he has an intuitive understanding of how Twitter is supposed to work. By mixing the personal and political, propaganda and plain old rants, he is serving his interests and the interests of his company. He will no doubt make some missteps — two days after he started tweeting, he caused an uproar when he called Britain a “broke country” — but in general, his embrace of social media has gone well. (It will be interesting to see if Mr. Murdoch does some Twitter spinning the next time News Corporation hits a rough patch in the hacking scandal.)

After a month of reading Mr. Murdoch’s posts, I have to say there’s something refreshing about the directness of the medium and, yes, the man using it.

He’s even managed to express some humility amid the bravado. “Many questions and jokes about My Space. simple answer — we screwed up in every way possible, learned lots of valuable expensive lessons.”

“80-yr-old wanders into Twitterdome … and acquits himself nicely.” - @carr2n’s (David Carr) column on @RupertMurdoch. - NYTimes

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  1. brooklynmutt posted this