2105: How The Huffington Post uses real-time testing to write better headlines » Nieman Journalism Lab Headlines have always played the most promotional role in news, charged with selling readers on the articles they adorn, so it only makes sense to apply the best tools of market research to their crafting. Think of it as a more rigorous version of magazines adjusting their covers based on newsstand sales. My queue is broken, so I’m just posting this now rather than queue it and hope it blindly comes back later.

2105:

How The Huffington Post uses real-time testing to write better headlines » Nieman Journalism Lab
Headlines have always played the most promotional role in news, charged with selling readers on the articles they adorn, so it only makes sense to apply the best tools of market research to their crafting. Think of it as a more rigorous version of magazines adjusting their covers based on newsstand sales.

My queue is broken, so I’m just posting this now rather than queue it and hope it blindly comes back later.

(via journo-geekery)

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