Mr. Olbermann’s new home, Current, is much smaller than MSNBC, so the channel’s executives expected Mr. Olbermann’s audience to be much smaller than it was at MSNBC. Indeed it was much smaller — but the early ratings for the first week do suggest that some of Mr. O’Donnell’s viewers did choose to watch Mr. Olbermann instead.

“Countdown” on Current averaged 354,000 total viewers in its first week, and 131,000 viewers ages 25 to 54. “The Last Word” on MSNBC averaged 794,000 total viewers, and 203,000 viewers ages 25 to 54, a drop of about 20 percent from Mr. O’Donnell’s second-quarter average.

MSNBC Fares Well Without Olbermann - NYTimes
  • The New York Times

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