A TIME Magazine Must-See Tumblr Blog: "A constant stream of news, politics and pop culture with just the right serious-to-meme ratio."
Here are three great Tumblrs that focus on women and people of color in the...
“The conventional media approach is, ‘We do our thing, and you consume it’—it’s one-way,” says Mark Coatney, who launched Newsweek’s highly regarded Tumblr account when he was a Web editor there in 2008. “Effective media organizations on Tumblr interact with the audience as equals.”
This new form of engagement can pose some challenges. On Newsweek’s Tumblr site, Coatney cultivated a punchy, irreverent tone and often discussed controversies swirling around Newsweek itself, such as the news that the magazine had been put up for sale. That kind of personal, informal voice might clash with the sensibilities of a straitlaced newspaper, wire service, or network news program.
My quote isn’t all that great, but there’s some really smart things said by others in Ben Adler’s nice CJR piece.(via markcoatney)