The Washington Post, one of the last holdouts against the trend of charging readers for online access to newspaper articles, is likely to reverse that decision in 2013, according to people familiar with the matter.
“I sat there in a moment of devastation with my hands in prayer pose asking for peace and healing in the hearts of men,” she recalls. “I was having such a strong moment and my heart was open, and I started to cry.”
Her mood changed abruptly, she says, when “all of a sudden I hear ‘clickclickclickclickclick’ all over the place. And there are people in the bushes, all around me, and they are photographing me, and now I’m pissed. I felt like a zoo animal.”
I know, I know. Not a sexy topic. But…I had a lot of fun reporting this AND is actually quite important (not the story, but what the NYT is doing) for the success of the NYT.
Like many publications, The New York Times has a banner ad problem. The problem is this: the Web is littered with banners and new computer-driven methods of buying discrete audiences is putting even further pressure on the display ad market.
But unlike newfangled publications like BuzzFeed, the NYT isn’t giving up on the banner. In fact, it wants to reinvent it by giving it a heavy dose of the same tech savvy behind its recent pathbreaking interactive feature, “Snow Fall.”
Inside the NYT’s Idea Lab, a team of 10 works to save the banner ad. The lab itself is an offshoot of NYT’s R&D Lab, which was set up to come up with new technologies for storytelling. Think of the three-year-old Idea Lab as something similar, only it works with agencies and brands to help advertisers tell stories in modern, interesting ways.
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