Nielsen’s most recent web traffic report. According to the numbers, WaPo.com pulled nearly 11.5 million unique sets of eyes in November of this year — that’s almost 2% higher than November (election month) of 2008.
Nielsen to Radio: You Still Rate as Hipsters
As Nielsen seeks to sign up clients for its radio ratings service, it has a message for them: We think you’re still hip!
The company, best known for its television ratings, is competing with Arbitron, the country’s leading supplier of radio ratings data. Stations use the ratings to sell advertising time.
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