“Every so often, a college newspaper is thrust into the national spotlight. For The Collegiate Times at Virginia Tech University, this has happened twice in recent years — once in 2007 when a gunman opened fire and killed 33 people, including himself, in the deadliest mass shooting in American history.

[…]

Within a few hours, the paper’s Twitter following grew by more than 18,000 — to more than 20,000 from 2,000 just before the news broke. The growth shows just how Twitter can amplify a single message, or a single account, even if that account is a college newspaper without a local following.”

Using Twitter, Virginia Tech’s College Newspaper Kept on Publishing - NYTimes.com
  • The New York Times