![Sizing up where men look
When men gaze at a picture of, say, former baseball player George Brett, they aren’t just checking out his batting stance. They’re also sneaking quick glances at Brett’s crotch, according to eye-tracking researchers.
In a Web site design study, researchers at the Nielsen/Norman Group showed 255 men and women pictures of different people, including Brett and ballet dancers. Technology called “heat maps” helped reveal that men fixate on private parts-breasts and genitalia-more than women.
But faces also draw a lot of looks too, said Kara Pernice Coyne, director of research for NN Group, which conducts behavioral research to make Web sites easier to use. “Women still do [look at private parts], but it’s definitely more men,” said Coyne.
continue reading… chicagotribune
hat tip to ppg for this 2007 link](http://www.tumblr.com/photo/1280/brooklynmutt/246260626/1/tumblr_kt7vbkHRJg1qz80ps)
Sizing up where men look
When men gaze at a picture of, say, former baseball player George Brett, they aren’t just checking out his batting stance. They’re also sneaking quick glances at Brett’s crotch, according to eye-tracking researchers.
In a Web site design study, researchers at the Nielsen/Norman Group showed 255 men and women pictures of different people, including Brett and ballet dancers. Technology called “heat maps” helped reveal that men fixate on private parts-breasts and genitalia-more than women.
But faces also draw a lot of looks too, said Kara Pernice Coyne, director of research for NN Group, which conducts behavioral research to make Web sites easier to use. “Women still do [look at private parts], but it’s definitely more men,” said Coyne.
continue reading… chicagotribune
hat tip to ppg for this 2007 link
