Showing 270 posts tagged tumblr

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“The conventional media approach is, ‘We do our thing, and you consume it’—it’s one-way,” says Mark Coatney, who launched Newsweek’s highly regarded Tumblr account when he was a Web editor there in 2008. “Effective media organizations on Tumblr interact with the audience as equals.”

This new form of engagement can pose some challenges. On Newsweek’s Tumblr site, Coatney cultivated a punchy, irreverent tone and often discussed controversies swirling around Newsweek itself, such as the news that the magazine had been put up for sale. That kind of personal, informal voice might clash with the sensibilities of a straitlaced newspaper, wire service, or network news program.

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(Streams of consciousness : Columbia Journalism Review)

My quote isn’t all that great, but there’s some really smart things said by others in Ben Adler’s nice CJR piece. 

(via markcoatney)

(via markcoatney)

High-res huffposttv: Julia Louis-Dreyfus, are you reading this? I spoke with the “Veep” star about the new season, her favorite “Veep” lines and getting a call from the real veep, but we also talked about Tumblr. In some of the Season 2 episodes that were sent out to the press, both Tumblr and Reddit come up. I know “Veep” and Elaine Benes are both big on Tumblr. Do you ever poke around on that blogging platform? You know, I don’t. I guess I should, but I probably would be frightened if I did. I don’t know, but I don’t do it a lot … should I? Or would it be a huge mistake? [Laughs.] I think it’s fun. There are all these GIFs of great Selina insults and moments. Right after the trailer for Season 2 came out, there were a bunch from there. No shit! I gotta go on that and check it out. We have this meeting with HBO, sort of a social media meeting, and we were talking about going to all these places and … I can’t get over what people are putting out there. It’s pretty cool. Some of it’s cool, I guess some of it’s scary, but some of it’s cool. Read the full interview here.

huffposttv:

Julia Louis-Dreyfus, are you reading this?

I spoke with the “Veep” star about the new season, her favorite “Veep” lines and getting a call from the real veep, but we also talked about Tumblr.

In some of the Season 2 episodes that were sent out to the press, both Tumblr and Reddit come up. I know “Veep” and Elaine Benes are both big on Tumblr. Do you ever poke around on that blogging platform?
You know, I don’t. I guess I should, but I probably would be frightened if I did. I don’t know, but I don’t do it a lot … should I? Or would it be a huge mistake? [Laughs.]

I think it’s fun. There are all these GIFs of great Selina insults and moments. Right after the trailer for Season 2 came out, there were a bunch from there.
No shit! I gotta go on that and check it out. We have this meeting with HBO, sort of a social media meeting, and we were talking about going to all these places and … I can’t get over what people are putting out there. It’s pretty cool. Some of it’s cool, I guess some of it’s scary, but some of it’s cool.

Read the full interview here.